During the fourth quarter of 2024, the top social apps on the Android platform in Brazil showcased varied performance trends, according to Sensor Tower data.

Kwai Lite-versão leve do Kwai saw a peak in weekly downloads at around 838K in mid-November, while active users grew steadily from 2.1M to over 4.3M by the end of December.

Threads experienced a decline in downloads from an initial 656K to approximately 337K by the end of the year. However, active users increased from 20M to over 22M, indicating a loyal user base.

Instagram maintained a strong presence with weekly revenue hovering around $70K to $97K. Downloads peaked at 586K in early December, and active users steadily increased to approximately 83.9M.

TikTok - Videos, Shop & LIVE achieved a high weekly revenue of $200K in mid-December. Downloads saw an upward trend, reaching 441K at the end of the quarter, while active users grew from 40.9M to over 42.8M.

Instagram Lite had consistent downloads around 270K to 340K, with active users increasing from 1.8M to nearly 1.9M by year-end.

These insights reflect the dynamic landscape of social media apps in Brazil. For more detailed analytics, visit Sensor Tower's comprehensive reports.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025