The top beauty retail apps on iOS in Mexico showed varied performance throughout Q4 2024. Here's a detailed look at how each app fared during this period, based on data from Sensor Tower.

Sephora: Compra en Línea experienced fluctuations in weekly downloads, starting at around 14.9K and dipping to 7.5K by the end of October. However, downloads picked up in December, peaking at approximately 11.6K. Active users initially decreased from 88.1K to 63.2K by late November but saw a resurgence, reaching 108K at the end of December.

Bath and Body Works México had a notable spike in downloads in early December, with numbers reaching 8.3K. Active users grew steadily from 32.9K in early October to 53.3K by the end of December.

Terramar Brands maintained a consistent download rate, with numbers hovering around 500 weekly. Despite the stability in downloads, active user data was unavailable.

Dossier Perfumes saw a significant increase in downloads in mid-November, reaching 1.2K, although numbers later stabilized around 500. Active user data was not provided.

Natura Latam had a modest download count, peaking at 951 in mid-November before declining. Active users showed a slight decline, ending the quarter at 2.8K.

These insights from Sensor Tower offer a glimpse into the varied performance of beauty retail apps in Mexico. For more detailed analytics and trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Retail

Downloads

Quarter Summary