SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, starting at around 148K and experiencing a decrease to 87K by the end of December. Active users showed a peak in late November at approximately 13.7M before declining to 11.5M towards the year's end.

Zalando – Online fashion maintained a steady download rate, with a peak in early November at about 58K. Active users increased significantly in late November, reaching 2.7M, indicating a strong user base engagement.

ZARA experienced a sharp rise in downloads in late November, peaking at 106K. The app also saw a consistent increase in active users, hitting a high of 2.6M in the same period.

H&M showed a notable jump in downloads during late November, reaching 55K, with active users peaking at 1.2M, reflecting increased user interaction.

Nike: Shoes, Apparel, Stories experienced a varied download rate, with a peak of 36K in mid-November. Active users saw a significant increase in late November, reaching approximately 599K.

These insights reflect the dynamic nature of the apparel app market in Spain. For more detailed analysis, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: December 2024

Downloads

Quarter Summary