In the fourth quarter of 2024, the top apparel applications in Finland displayed varied performance metrics across downloads and active users, as reported by Sensor Tower.

Zalando – Online fashion exhibited a fluctuating trend in weekly downloads, peaking at approximately 7.5K in early November before declining to around 3.2K by the end of December. Its active user base remained robust, with numbers rising to nearly 197K in late November, despite some fluctuations throughout the quarter.

Lindex saw a notable surge in downloads, reaching 8.5K in late November. Active users increased steadily, culminating at over 38K in mid-December, indicating growing engagement.

The H&M app maintained a moderate download rate, with a peak of 3.9K in mid-December. Active users ranged between 57K and 70K, showing consistent engagement.

SHEIN - Shopping Online experienced a gradual decline in downloads, starting from 2.4K at the beginning of the quarter to around 1.8K by the end. However, active users remained stable, with a slight increase to 55K in early December.

JACK & JONES Fashion showed a decline in downloads towards the end of the quarter, from 3.1K in late November to 830 by December's close. Active users, however, peaked at over 5.1K in late November, before stabilizing around 4K.

These insights from Sensor Tower highlight the dynamic landscape of apparel apps in Finland, with varying trends in user engagement and app downloads. For further detailed analysis, Sensor Tower offers comprehensive insights into app performance metrics.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: December 2024

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