In the fourth quarter of 2024, the top beauty retail applications in Brazil demonstrated varying performance trends across downloads and active users, according to data from Sensor Tower.

O Boticário saw weekly downloads peak at 209.8K in late October, with a gradual decline to 116.9K by the end of December. Active users started strong at 3.3M, peaking at 3.8M in late November, before dropping to 2.1M by year-end.

Natura (Oficial) experienced a significant increase in downloads, particularly in late November, reaching 203.4K. Active users mirrored this trend, climbing to a high of 3.3M in late November before settling at 1.6M.

Época Cosméticos & Perfumaria had steady growth in downloads, peaking at 152.7K in late November. The app's active user base expanded significantly, reaching 1.4M around the same time.

Beleza na Web: Cosméticos maintained a consistent download rate, peaking at 83.4K in late November. Active users showed a similar pattern, with numbers increasing to 1.2M.

Finally, SEPHORA: Maquiagem e Perfumes peaked in downloads at 69.4K in early November, with active users reaching 636.9K by the end of November.

For more detailed insights and data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Retail

Downloads

Quarter Summary