In the fourth quarter of 2024, the top beauty retail applications in the United Kingdom showed varied performance on a unified platform, encompassing both iOS and Android data. This analysis is based on data from Sensor Tower, providing insights into weekly downloads and active user trends.

Boots experienced a notable increase in weekly downloads, starting at around 59.7K in early October and peaking at 91.9K by early December. The app maintained a strong presence with weekly active users, starting at approximately 2.03M and fluctuating throughout the quarter, reaching just over 2.21M by the end of December.

Superdrug - Beauty and Health saw a steady trend in weekly downloads, beginning with 27.8K and closing the quarter at 34.4K. The app's weekly active users increased from 291K in early October to nearly 380K by the end of December, indicating a growing user base.

Feelunique: Limitless Beauty showed fluctuating download numbers, with a high of 37.9K in late November. The active user count started at 206K and ended at approximately 175K, reflecting a slight decrease over the quarter.

LOOKFANTASTIC: Beauty & Makeup recorded varied download activity, peaking at 35.1K in mid-November. Active users increased significantly from 309K to a peak of 566K in early December, before slightly declining to 353K by the quarter's end.

Lush Fresh Handmade Cosmetics experienced a dramatic rise in downloads, particularly in late December, reaching 96.4K. Active users also showed growth, starting at 23.6K and ending the quarter at 92.9K.

For more detailed insights and data on these applications, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025