In the fourth quarter of 2024, the top beauty retail applications in Poland showed varying performance trends on a unified platform, according to data from Sensor Tower.

SEPHORA - Maquillage, Parfum experienced fluctuating weekly downloads, peaking at around 46.5K in late November. Active users increased steadily, reaching approximately 437K in the same period.

Notino: profumi e cosmetici saw a significant rise in downloads mid-quarter, with a peak of about 39.7K in early December. Active users also showed a consistent increase, peaking at around 405K in mid-December.

hebe - zdrowie i piękno maintained steady download numbers, with a slight increase in early December reaching around 25.8K. Active users remained stable, peaking at approximately 1.4M in late November.

Douglas.pl - Perfumeria witnessed a gradual increase in downloads, peaking at around 20K in late November. Active users grew steadily, reaching about 293K in early December.

Rituals Home & Body Cosmetics showed a gradual increase in downloads, with a peak of approximately 12K in mid-December. Active users also increased, peaking at around 64K in early December.

For more detailed insights and data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Retail

Downloads

Quarter Summary