In the fourth quarter of 2024, beauty retail apps in Turkey showcased diverse performance trends on a unified platform. Here, we provide a closer look at the top five applications, with data sourced from Sensor Tower.

Gratis: Kişisel Bakım & Makyaj maintained a strong presence with weekly downloads peaking at approximately 69K in late November. Active users fluctuated, reaching a high of around 1.8M during the same period.

Watsons: Kozmetik ve Alışveriş saw a significant spike in downloads, with numbers soaring to about 83K in late October. Active users also peaked in October, with a count exceeding 1M.

SEPHORA - Maquillage, Parfum experienced a steady increase in downloads, reaching 47K in early November. Active users followed a similar trend, peaking at over 352K by late November.

Kiko Milano: Makyaj & Kozmetik showed a gradual rise in downloads, with a notable peak of 36K in early November. Weekly active users climbed steadily, reaching around 134K by the end of November.

Yves Rocher had consistent download numbers, with a slight peak of 9K in early December. Active users increased towards the quarter's end, hitting a high of approximately 107K.

These insights provide a snapshot of user engagement and app adoption trends in Turkey's beauty retail sector for Q4 2024. For more detailed analytics and insights, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Retail

Downloads

Quarter Summary