In the fourth quarter of 2024, the top consumer finance applications in South Africa demonstrated notable trends in downloads, revenue, and active user engagement. Here’s a closer look at how these apps performed across a unified platform.

Splitwise showed a consistent increase in weekly revenue, peaking at approximately $541 by the end of December. Downloads saw a surge mid-quarter, with a high of 1.1K in late November, while active users grew steadily, reaching around 24K by year-end.

YNAB experienced fluctuations in revenue, with a notable peak at $424 in early November. Downloads remained relatively low but saw a peak of 252 in the last week of December. Active users increased to 466 in mid-December before slightly declining.

Wallet - Daily Budget & Profit maintained stable revenue, ending the quarter at about $207. Downloads and active users both trended upwards, with downloads peaking at 408 and active users reaching 839 in the final week of December.

Buddy: Budget Planner App saw a gradual increase in revenue, closing the quarter at $187. Downloads were particularly strong in the last week, reaching 522, while active users increased to 510 by the end of December.

Smart Receipts: Expenses & Tax had a mixed quarter with revenue peaking at $221 in late October. Downloads were minimal, but the app maintained a small, consistent user base throughout the quarter.

These insights are based on data from Sensor Tower, offering a detailed view of app performance trends. For more in-depth analysis, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Downloads

Revenue

Quarter Summary