The fourth quarter of 2024 saw significant activity among the top health and fitness apps in the United States. This analysis, based on data from Sensor Tower, provides insights into the performance of these apps across downloads, revenue, and active users.

MyFitnessPal: Calorie Counter experienced a notable increase in both revenue and active users towards the end of the quarter. Weekly revenue peaked at approximately $3M in the final week of December, while downloads surged to 166K. The app maintained a strong active user base, reaching nearly 5.9M by the end of the quarter.

Flo Cycle & Period Tracker showed a steady increase in revenue, culminating in $1.4M in the week before Christmas. Downloads also rose significantly, reaching 181K in the last week of December. Active users remained robust, consistently around 10.7M throughout the quarter.

Fitbit: Health & Fitness achieved a notable revenue peak of $1.2M in the week of December 23. Downloads saw a substantial increase to 155K in the same week. Active users fluctuated slightly but ended the quarter on a positive note with nearly 6.9M users.

Calm demonstrated a steady revenue trend, with a peak of $1M in the final week of December. The app’s downloads and active user numbers showed a gradual increase, with downloads reaching 94K and active users climbing to over 4M by the end of the quarter.

Finally, Peloton: Fitness & Workouts saw a significant rise in revenue, peaking at $1.3M in the last week of December. Downloads increased sharply to 28K, while active users grew consistently, ending the quarter with approximately 1.5M users.

These trends highlight the dynamic landscape of health and fitness apps in Q4 2024. For more insights and detailed data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Downloads

Revenue

Quarter Summary