During the fourth quarter of 2024, the top insurance applications in Brazil demonstrated varying performance metrics in terms of downloads and active users.

Honda Serviços Financeiros saw weekly downloads fluctuate, starting at around 46K and peaking at approximately 55K mid-quarter. Active users increased from 1.2M at the beginning of October to over 1.4M by mid-December, highlighting a consistent upward trend throughout the quarter.

Tele Sena experienced a steady increase in downloads, beginning with around 31K and reaching over 54K by the end of December. Active users also showed growth, starting at approximately 494K and closing the quarter at 671K, marking a significant rise.

Porto: Seguro, serviços e Bank maintained a stable download rate with slight fluctuations, starting from 32K and reaching a high of 47K. Active users initially declined but rebounded to finish the quarter at around 1.8M, indicating a recovery in user engagement.

Bradesco Seguros experienced variable download numbers, beginning at 35K and dropping to 16K before slightly recovering. Active users also showed a declining trend, with numbers dropping from 667K to around 490K by the end of the quarter.

Unimed Nacional faced a decrease in both downloads and active users. Downloads started at 27K and ended at 14K, while active users dropped from 384K to 288K throughout the quarter.

These insights, sourced from Sensor Tower, provide a comprehensive view of the competitive landscape for insurance apps in Brazil. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

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