In the fourth quarter of 2024, the insurance app landscape in Germany showed varied trends across the top 5 applications, with data aggregated from both iOS and Android platforms.

TK-App maintained a robust presence with weekly downloads peaking at approximately 30.4K in the last week of December. Active users fluctuated, reaching an impressive 1.4M in the final week.

Meine Allianz saw consistent growth in downloads, culminating in 35.4K by the end of December. Its active user base also increased, closing the quarter with around 200K users.

My AXA Mobile experienced a steady download rate, with numbers tapering off to 10.4K in the final week. Active users peaked mid-quarter at approximately 93.8K before settling at 81.2K.

HUK Mein Auto saw a significant increase in downloads, reaching 22K in late November. Active users remained stable throughout the quarter, averaging around 280K.

Finally, the DAK app reported a decline in downloads to 10.3K by December's end. Its active user count decreased from 136.6K in early October to 95.8K by the quarter's close.

These insights reflect the dynamic nature of the insurance app market in Germany, with more detailed analytics available from Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Android

Downloads

Quarter Summary