In the fourth quarter of 2024, Italy's top insurance apps showed diverse performance trends on a unified platform, according to Sensor Tower data. Let's delve into the specifics of each app's performance.

Prima Assicurazioni saw steady weekly downloads, with numbers fluctuating between approximately 9.4K and 14.4K throughout the quarter. The app maintained a strong base of active users, consistently engaging over 120K users weekly, peaking at about 129K by mid-December.

Alleanza experienced a varied download trend, beginning the quarter with around 13K downloads and reaching a high of 19.8K in mid-November. However, by the end of December, downloads dropped to approximately 7.3K.

MyGenerali started the quarter with downloads near 9.9K, peaking at 10.9K in mid-October, before seeing a gradual decline to about 5.5K by the end of December. The active user base for this app fluctuated, starting at 18.1K and closing the quarter at around 12.9K.

Unipol - Assicurazioni displayed a stable download pattern, ranging from 7.2K to 10K, while maintaining an active user base that started at 14.5K, slightly declining to 13.3K by the end of the quarter.

Intesa Sanpaolo Assicurazioni had weekly downloads ranging from 4.2K to 6K, with active users peaking at 31.3K in early December before settling at approximately 29.9K by the quarter's end.

For more detailed insights and data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Downloads

Quarter Summary