In the fourth quarter of 2024, the performance of the top investing and financial management applications in Israel showed varied trends across downloads and active users. According to data from Sensor Tower, these apps demonstrated significant shifts in user engagement and popularity.

Plus500 Trading Platform saw its weekly downloads fluctuate, peaking at around 8.5K in mid-November. However, the weekly active users showed a decline from approximately 29.4K to 21.2K by the end of December.

IBI SMART experienced a consistent rise in downloads, reaching a high of 6.7K in late November. Active users also increased steadily, starting at 40.9K and ending the quarter at around 50.8K.

For Binance: Buy Bitcoin & Crypto, downloads spiked to 6.8K at the beginning of December. Active users grew significantly, with numbers jumping from 74K to a peak of 136K in mid-December, before dropping to 105.5K by the quarter's end.

מיטב טרייד - MTrade maintained a steady download rate, culminating at 3.5K in mid-December. The app’s active user base showed a positive trend, increasing from 24.6K to 29.5K over the quarter.

Lastly, לאומי טרייד – מסחר בשוק ההון saw a dramatic rise in downloads, hitting a peak of 11.5K in late December. Active users also rose significantly, ending the quarter at 23.6K, up from 12K at the start.

These insights from Sensor Tower highlight the dynamic nature of the investing app market in Israel, with varying trends in user acquisition and engagement.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

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