In the fourth quarter of 2024, personal finance and budgeting apps in Brazil demonstrated varying trends in downloads, revenue, and active user engagement. Here's a closer look at the top five apps on a unified platform, with data provided by Sensor Tower.

Mobills - Budget Planner showed a notable spike in weekly revenue, peaking at approximately $44.9K in early December. Downloads reached 28.3K in the final week, with active users climbing to 615K at the end of December.

Money Tracker: Expense & Budget saw a gradual increase in downloads, culminating at 27.8K in the last week of the quarter. Revenue also rose to $432, while active users peaked at 84.4K.

Despezzas: controle financeiro experienced a decline in downloads after a high of 28.3K in late October. Revenue fluctuated, reaching $11.4K in early November, with active users peaking at 45.6K.

Splitwise recorded a significant rise in downloads, ending the quarter with 37.5K. Revenue increased to $9.7K, and active users reached a high of 389K.

Finally, Minhas Finanças | Pessoais saw a steady increase in both downloads and revenue, with the latter peaking at $5.2K. Active users grew to 287K by the end of December.

For more detailed insights into these trends, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Downloads

Revenue

Quarter Summary