Top 5 Personal Finance Apps in Brazil, Q4 2024

In the fourth quarter of 2024, personal finance and budgeting apps in Brazil demonstrated varying trends in downloads, revenue, and active user engagement. Here's a closer look at the top five apps on a unified platform, with data provided by Sensor Tower.

Mobills - Budget Planner showed a notable spike in weekly revenue, peaking at approximately $44.9K in early December. Downloads reached 28.3K in the final week, with active users climbing to 615K at the end of December.

Money Tracker: Expense & Budget saw a gradual increase in downloads, culminating at 27.8K in the last week of the quarter. Revenue also rose to $432, while active users peaked at 84.4K.

Despezzas: controle financeiro experienced a decline in downloads after a high of 28.3K in late October. Revenue fluctuated, reaching $11.4K in early November, with active users peaking at 45.6K.

Splitwise recorded a significant rise in downloads, ending the quarter with 37.5K. Revenue increased to $9.7K, and active users reached a high of 389K.

Finally, Minhas Finanças | Pessoais saw a steady increase in both downloads and revenue, with the latter peaking at $5.2K. Active users grew to 287K by the end of December.

For more detailed insights into these trends, visit Sensor Tower.