In the fourth quarter of 2024, the personal finance app market in Israel saw varied performance among the top contenders. According to data from Sensor Tower, these apps displayed notable trends in downloads, revenue, and active users.

Splitwise showed a consistent pattern in weekly downloads, peaking at approximately 1.7K in late December. Revenue fluctuated throughout the quarter, reaching up to $454 in early November. Active users increased significantly, peaking at around 67K in the same period.

FamilyBiz - כסף ביטוח פנסיה experienced a substantial rise in revenue towards the end of the quarter, surging to about $3.9K in late December. Downloads also increased, with a peak of around 1.1K in the final week. Active users consistently hovered around 7.5K to 8.5K throughout the quarter.

The Money manager, expense tracker app saw a steady increase in downloads towards the end of the year, reaching over 1.1K in the last week of December. Revenue remained modest, with slight fluctuations, peaking at $90 in early October. Active users showed a downward trend, decreasing from 6.2K to about 4K.

פעמונים did not generate any revenue during this period. However, downloads increased gradually, peaking at 510 in the last week of December.

Finally, TravelSpend: Travel Budget App experienced a modest increase in downloads, reaching 395 in the final week of the quarter. Revenue showed variability, with a peak of $272 in mid-December. Active users increased steadily, ending the quarter at 455.

For more detailed insights and analysis, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Downloads

Revenue

Quarter Summary