In the fourth quarter of 2024, personal finance budgeting and planning apps showed varied performance trends on a unified platform in Italy. Here's a breakdown of the top five apps based on their metrics.

Splitwise saw a fluctuating trend in weekly revenue, starting at $1.6K and experiencing a dip before climbing back to $1.6K by the end of December. Downloads reached a significant peak of 27K in the last week of the year, while active users increased from 620K to 651K over the quarter.

Money manager, expense tracker experienced steady weekly revenue, averaging around $500 to $600. Downloads peaked at 9.8K in the final week, and active users showed a slight increase from 119K to 127K.

Money Tracker:Expense & Budget maintained stable revenue throughout the quarter, ending at $369. Downloads rose notably, reaching 3.9K in the last week, while active users increased from 6.5K to 14K.

Splid – Split group bills displayed consistent weekly revenue around $300 to $400. Downloads surged to 3.8K towards the end of December, and active users slightly decreased overall, ending the quarter at 28K.

Monefy: Money Tracker showed a steady revenue pattern, closing at $1.1K for the quarter. Downloads saw a sharp increase to 2.7K in the final week, while active users showed a modest rise, reaching 24K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Downloads

Revenue

Quarter Summary