Top 5 Personal Finance Apps in the US: Q4 2024 Performance

In Q4 2024, the top personal finance budgeting and planning apps on a unified platform in the United States showcased varied performance trends. This analysis, based on Sensor Tower data, explores the weekly downloads and active user metrics for these leading apps.

Rocket Money - Bills & Budgets from Rocket Money experienced fluctuations in its weekly revenue, peaking at approximately $237K at the start of October. Downloads surged dramatically towards the end of December, reaching around 524K, while active users saw a notable increase, ending the quarter at about 4.9M.

MoneyLion: Banking & Cash Back maintained a steady growth in downloads, with a substantial rise in mid-December, peaking at approximately 331K. Active users also increased significantly, starting the quarter at about 552K and reaching 1.45M by the end.

Albert: Budgeting and Banking saw consistent download numbers throughout the quarter, with a slight increase in December, peaking at approximately 78K. Active users remained stable, fluctuating slightly around 800K.

Cleo AI: Smart Money Manager from Cleo AI Ltd saw its downloads peaking at around 63K in mid-December. Active users showed growth in October, peaking at approximately 693K before declining towards the end of the quarter.

Empower® experienced a decline in downloads over the quarter, starting at about 54K and ending at 54K in December. Active users followed a similar downward trend, beginning at around 1.17M and concluding the quarter at approximately 929K.

For more insights into app performance trends and data analytics, visit Sensor Tower.