In the fourth quarter of 2024, the top personalization apps in the United States exhibited varied performance trends across downloads, revenue, and active users. Here's a closer look at each app's performance.

Easy Homescreen from Homescreen Apps saw a significant rise in weekly downloads, starting at around 124K and peaking at approximately 231K in late December. Active users initially declined from 915K to 554K but rebounded to over 1M by the end of the quarter.

Fast Launcher by Innova Tool had steady revenue, peaking at about $1.3K in early November. Downloads started at 71K and decreased to 51K by the year's end, while active users increased from 153K to 225K by late December.

Zedge™ Wallpapers & Ringtones maintained robust weekly revenue, peaking at approximately $79K in early December. Downloads showed an upward trend, reaching over 101K in late December, while active users fluctuated, ending at nearly 1.6M.

ThemePro - Widget & Wallpaper from ThemeKit experienced a steady rise in revenue, peaking at $2K in late November. Downloads increased to approximately 47K by the end of December, and active users grew steadily, reaching over 527K.

Themepack - App Icons, Widgets by YoloTech saw consistent revenue, remaining around $35K to $41K throughout the quarter. Downloads peaked at over 105K in December, while active users fluctuated, ending at 1.18M.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Downloads

Revenue

Quarter Summary