In the fourth quarter of 2024, the performance of the top social apps in Brazil showcased varied trends across downloads, revenue, and active users, as reported by Sensor Tower.

Instagram saw consistent engagement with weekly active users rising from 101.8M to 103.3M. Weekly downloads peaked at 1.07M in early December, while revenue reached a high of approximately $608K at the end of October.

TikTok - Videos, Shop & LIVE experienced a notable increase in active users, climbing to 67.1M by the end of the quarter. Downloads also showed an upward trajectory, peaking at 959K in late December. Revenue remained stable, with a notable peak of around $416K in October.

Kwai Lite-versão leve do Kwai showed strong download numbers, hitting a high of 1.13M in mid-November. Revenue was steady, with a peak of about $55K in early December. Active users fluctuated, peaking at 35.2M in late November.

Threads maintained a strong presence in the market with active users increasing from 27M to over 30M by the end of December. Downloads were highest at 954K in late October.

Facebook continued to engage users, with active users nearing 98.7M by the end of December. Downloads saw a peak of 504K in early December, while revenue hovered around $29K in early October.

For more detailed insights into these trends, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025