In the first quarter of 2025, the top apparel applications on the Android platform in South America showcased varied performance trends. Here's a detailed look at their weekly downloads and active users based on data from Sensor Tower.

SHEIN-Shopping Online experienced a robust start with weekly downloads peaking at approximately 723K in early January. Despite a slight dip mid-quarter, downloads rebounded to around 578K by the end of March. The app maintained a strong base of active users, increasing from 49.3M to nearly 55M over the quarter.

The Nike App - Produtos exclusivos saw an upward trend in weekly downloads, reaching a high of about 109K in early March. Active users also increased, growing from 418K at the start of the quarter to over 620K by the end.

Lojas Renner - Comprar Roupas demonstrated consistent performance with downloads peaking at 79K in early February. Active users fluctuated slightly, starting at 5.1M and stabilizing around 5M.

C&A - Comprar roupas had steady download numbers with a peak of about 63K in the last week of March. The app's active users increased from 2.8M to approximately 2.5M by the quarter's end.

Finally, adidas: Shop Shoes & Clothing observed a modest rise in weekly downloads, culminating at 62K in late March. The app's active user base grew from 1.5M to 1.7M over the period.

These insights from Sensor Tower highlight dynamic user engagement and download trends across these top-performing apps. For more in-depth analysis, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Android

Downloads

Quarter Summary