In the first quarter of 2025, the top beauty retail applications on the Android platform in Poland showed varied performance in terms of downloads and active users. Here’s a closer look at how these apps fared.

Hebe - zdrowie i piękno maintained a strong presence with weekly downloads fluctuating between 8.4K and 14.5K. The app's active user base saw highs of approximately 911K in late January, before experiencing a gradual decrease to 774K by the end of March.

Notino: perfumes and cosmetics showed a significant increase in downloads, peaking at 18.4K in late February. Active users varied, reaching up to 189K in early March, before settling around 156K by the quarter's end.

Sephora - Make-up, Beauty experienced steady download numbers, with a slight peak at 9.8K in early February. The app's active users remained relatively consistent, hovering around 105K towards the end of the quarter.

Douglas – Parfüm & Kosmetik saw moderate download growth, reaching up to 6.7K in late February. Active users were stable, peaking at 105K in March.

RITUALS - Cosmetics had a more modest performance, with downloads ranging from 2.3K to 6.2K. Active users showed slight fluctuations, ending the quarter at around 18.2K.

These insights are based on data from Sensor Tower, offering a detailed look at the trends in Poland's beauty retail app market on Android. For more in-depth analysis, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025