In the first quarter of 2025, the beauty retail app market in Romania saw varying trends across different applications on the Android platform. Here's a detailed look at the top performers based on data from Sensor Tower.

Mein dm from dm-drogerie markt GmbH + Co. KG showed a steady increase in weekly downloads, peaking at approximately 17.1K in early February. Weekly active users fluctuated, starting at around 324K and peaking at 421K mid-quarter.
Notino: perfumes and cosmetics experienced notable growth in weekly downloads, with a peak of 11.3K in mid-February. Active user numbers varied throughout the quarter, reaching a high of 217K in early March.
Sephora - Make-up, Beauty had a more modest presence, with weekly downloads ranging between 1.4K and 2.8K. Active users saw a consistent decline from 78K to 60K by the end of March.
Oriflame maintained a steady download rate, fluctuating between 700 and 1.3K throughout the quarter. Active users remained stable, averaging around 12K.
Douglas Parfumerie & Cosmetice had a quieter quarter, with downloads ranging from 500 to 1.7K, and active user data was not available.

These insights provide a snapshot of the beauty retail app landscape in Romania. For more in-depth analysis, visit Sensor Tower for comprehensive data and trends.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025