2026 State of Mobile is Live!

In the first quarter of 2025, the UK market saw interesting trends in the performance of top celebrity games on the Android platform. Here's a closer look at the top five games, based on data from Sensor Tower:
Hollywood Crush: Match3 puzzle by YOTTA GAMES experienced a significant rise in weekly revenue, peaking at approximately $8.6K by late February. Downloads saw a notable increase mid-quarter, reaching 2.8K in the same period. Weekly active users showed a slight fluctuation, peaking at 11.1K before settling at 8.9K by the end of March.
MovieStarPlanet 2 from MovieStarPlanet ApS maintained a steady revenue, with a slight peak at $555 in early February. Weekly downloads remained relatively stable, with a minor peak of 122 in mid-February. Active users showed some fluctuation, reaching a high of 173 in mid-February.
Lamar - Idle Vlogger by CrazyLabs LTD saw a gradual decline in weekly revenue, reaching $175 by the end of March. Downloads fluctuated, peaking at 4.5K initially and showing a decrease towards the end of the quarter. Active users experienced a slight decline, starting at 12.7K and ending at 10.6K.
PewDiePie's Tuber Simulator by Outerminds Inc. had a steady revenue trend with minor fluctuations, peaking at $254 in late January. Downloads varied, with notable peaks in mid-February. Active users increased significantly, reaching 2.2K in late February before a slight decline.
SUPERSTAR SMTOWN from Dalcomsoft, Inc. showed a decline in revenue over the quarter, with a high of $297 in mid-January. Downloads remained low and stable, with minor fluctuations. Active users stayed relatively consistent, with a small peak in mid-February.
These trends provide a snapshot of the dynamic nature of the mobile gaming market in the UK, with more detailed insights available from Sensor Tower.