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In the first quarter of 2025, the consumer finance app sector in Belarus showcased significant trends on the Android platform. Based on data from Sensor Tower, here’s an overview of the top five applications in this category.
M-Belarusbank maintained a strong presence with weekly downloads ranging from 8.2K to 11.3K, peaking in mid-February. The app also registered over 1M weekly active users throughout the quarter, with a noticeable increase reaching up to 1.25M in late February.
INSNC: Mobile Banking, Bank experienced steady growth in downloads, starting at 4.5K and peaking at 7.3K in late March. Active user numbers increased consistently, from 208K at the beginning of January to nearly 244K by the end of March.
МТБанк Moby saw its downloads rise from 2K in early January to a high of 7.1K by mid-February. The app’s active user base also grew, reaching a peak of 256K in mid-February before settling around 228K at the quarter's close.
Belagroprombank maintained a consistent download rate, fluctuating between 3.1K and 4.5K. Active users showed a slight upward trend, peaking at 149K in mid-January.
Prior Online demonstrated stable download figures, starting at 1.7K and reaching up to 3.1K. Active users showed resilience, starting at 199K and increasing slightly to 208K by the end of March.
These insights are drawn from Sensor Tower's comprehensive data, offering a detailed view of app performance in Belarus's consumer finance sector. For more in-depth analysis, visit Sensor Tower's platform.