In the first quarter of 2025, the consumer finance app landscape on the Android platform in Romania showed intriguing trends. Data sourced from Sensor Tower highlights the performance of the top five apps in this category.

Revolut: Spend, Save, Trade saw a fluctuating trend in weekly downloads, starting the quarter with approximately 29K downloads and peaking at around 32.6K in the second week of January. Active users remained robust, averaging over 3.5M weekly, with a slight dip in mid-March before recovering to close the quarter strong.

BT Pay experienced a notable surge in downloads, especially in early March, reaching nearly 49K downloads in one week. Active user numbers also climbed steadily, starting at 2.5M and closing at approximately 3.2M by the end of March.

Salt Bank had a dynamic quarter with downloads peaking at over 41K in the first week of January. Despite a drop towards the end of the quarter, active users showed a significant upward trajectory, ending March with nearly 290K users.

Raiffeisen Smart Mobile maintained a steady pace in downloads, with numbers ranging from 9K to 18K weekly. Active users consistently increased throughout the quarter, peaking at over 1.4M in mid-March.

Lastly, George Romania experienced a gradual increase in downloads, with a notable spike in mid-March reaching over 17K. Active user figures fluctuated but maintained an average of 1M, ending the quarter on a positive note.

These insights offer a snapshot of the evolving consumer finance app market in Romania, reflecting user engagement and app adoption trends. For more detailed analytics, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Android

Downloads

Quarter Summary