In the first quarter of 2025, the top personal finance apps on the Android platform in Brazil showcased varying trends in downloads, revenue, and active users, according to Sensor Tower data. Here's a closer look at the performance of these applications.

Mobills: Budget Planner from Toro Investimentos had a strong quarter with revenue peaking at approximately $10.5K in early January. The app's weekly downloads started around 12.4K, experiencing fluctuations but ending on a positive note with 11.6K by the end of March. Active users saw a decline from 297K to around 237K.

My Finances - Bills Reminder by Nimtech TI showed consistent revenue, peaking at $5.2K in the first week of January. Downloads began at 12.4K and dipped to 8.8K by the end of the quarter. The app maintained a steady base of active users, fluctuating around 280K.

Organizze: Finance tracker demonstrated a steady revenue stream, reaching up to $4.1K in early January. The app's downloads were around 6K at the start, with a slight increase to 7.6K by the end of March. Active users varied, starting at 157K and ending at 149K.

Despezzas Financial management from BGJ showed modest revenue, peaking at $3.5K in early January. Downloads started at 5.5K, seeing a slight decline but ending with a boost to 5K in the last week of March. Active users saw a gradual decrease from 13.6K to around 10.1K.

Splitwise experienced a peak in revenue of $1.7K in the first week of January. Downloads began at 14.3K and saw a decrease, stabilizing around 3.2K by the end of March. Active users were initially 197K, dropping to 133K over the quarter.

These insights from Sensor Tower highlight the dynamic nature of the personal finance app market in Brazil, with more detailed analytics available on their platform.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025