In the first quarter of 2025, the personal finance sector on Android in Brazil showed varied performances among the top applications. According to data from Sensor Tower, here’s how the leading apps fared:

Money Manager - Budget Planner saw fluctuating weekly downloads, starting at 27.9K and peaking at 45.4K by late February. Weekly active users exhibited a consistent rise, surpassing 94.8K by the end of March.

Real Featherweight experienced a significant increase in downloads, from 1.3K in mid-January to over 56K by late February. This trend stabilized around 30K towards the end of the quarter.

Money Tracker-Expense & Budget maintained steady revenue, averaging around $300 weekly. Downloads began at 27.5K, showing a gradual decline to 13.3K by March. Active users remained robust, fluctuating between 69K and 97K.

Mobills: Budget Planner generated consistent revenue, peaking at $10.5K in early January. Weekly downloads hovered around 10K to 12K, while active users ranged from 214K to 297K, showing a slight decrease over the quarter.

Daily Spending saw a surge in downloads, reaching 35.2K by late February. Active users grew from 4.2K to 32.2K, before settling at 15.1K by the end of March.

These insights reflect the dynamic nature of the personal finance app landscape in Brazil, with more detailed analytics available through Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025