Top 5 Personal Finance Apps on Android in the US: Q1 2025

In the first quarter of 2025, the top five personal finance budgeting and planning applications on the Android platform in the United States showed varied performance trends. This data, sourced from Sensor Tower, highlights key metrics such as downloads and active users, offering insights into the market dynamics.

Rocket Money - Bills & Budgets had a notable quarter with weekly downloads peaking at approximately 188K at the start of January. However, downloads gradually decreased, stabilizing around 60K by the end of March. The app's weekly revenue fluctuated, starting at about $50K and reaching a high of $63K in early March. Active users hovered around 1.5M, with minor fluctuations throughout the quarter.

MoneyLion: Banking & Cash Back experienced a decline in downloads, beginning at 69K and dropping to around 26K by the end of March. Active users displayed a more stable pattern, starting at 640K and peaking at over 1M in early February before settling at approximately 740K.

Cleo AI: Cash advance & Credit showed consistent download numbers, ranging between 21K and 29K. Active users steadily increased from 242K to 280K by the end of the quarter, indicating a growing user base despite stable download numbers.

Albert: Budgeting and Banking saw a slight downward trend in downloads, starting at 24K and dropping to 16K by the end of March. Active users remained relatively stable, fluctuating slightly around the 330K mark, demonstrating a dedicated user base.

Finally, Empower® had a steady performance in active users, starting at 301K and peaking at 456K in late March. Downloads showed some variability, with a notable increase to 19K at the end of the quarter.

These applications have maintained significant user engagement, with variations in downloads and active users reflecting their market strategies and user retention efforts. For more detailed insights, visit Sensor Tower.