The first quarter of 2025 witnessed notable trends in the personalization apps category on Android in the US. Here's a breakdown of the top 5 apps based on their performance metrics.

Easy Homescreen saw significant activity with weekly downloads peaking at approximately 291.6K in mid-February. Active users fluctuated throughout the quarter, starting at 1.1M and reaching a high of 1.14M in mid-March.

Zedge™ Wallpapers & Ringtones maintained consistent weekly revenue, closing the quarter at around $66.5K. Downloads remained steady, averaging around 58K weekly, while active users peaked at over 1M in mid-March before ending the quarter at approximately 798.5K.

Themepack - App Icons, Widgets experienced a revenue increase, reaching $1.3K in late March. Downloads showed a mid-quarter surge, peaking at 61.1K, while active users remained stable, ending the quarter at around 587.5K.

Fast Launcher exhibited modest revenue growth, peaking at $908 in early March. Downloads saw a decline towards the end of the quarter, from 50.7K to 27.8K, while active users decreased from 225.2K to 162.9K.

ThemePro - Widget & Wallpaper had a steady revenue stream, closing March with $486. Downloads gradually declined from 35K to 15.4K by the end of the quarter, and active users decreased from 127.8K to 80.4K.

For more detailed insights and analytics, visit Sensor Tower for comprehensive data on these apps and more.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025