State of AI Apps Report 2025 is Live!
AI Insights · Timothy · April 2025
Top 5 Shopping Apps on Android in Europe - Q1 2025
Explore the performance trends of the top 5 shopping apps on Android in Europe during Q1 2025, including downloads and active user metrics.
In the first quarter of 2025, the performance of Europe’s top shopping apps on the Android platform showcased intriguing trends. Here’s a breakdown of the top five apps based on their weekly downloads and active user metrics.
Temu: Shop Like a Billionaire saw a fluctuating pattern in weekly downloads, beginning at approximately 1.66M and peaking at 1.80M in early January before gradually declining to around 1.14M by the end of March. Active user numbers remained relatively stable, hovering around 36M throughout the quarter.
SHEIN-Shopping Online experienced a consistent flow of downloads, with figures ranging from 399K to 494K. The app's active user base showed a positive trend, increasing from 35.8M to nearly 39.5M by the quarter's end.
Lidl Plus maintained a steady download rate, starting at 382K and reaching up to 452K. Active users increased from 30M to over 32M, indicating a healthy engagement with the app.
Wildberries had a variable download rate, with a notable spike to 444K in mid-February. The app's active users remained high, ranging from 57.8M to 58.8M, showing strong retention.
Lastly, AliExpress - Shopping App started with 318K downloads, peaking at 385K in March. Active users saw a slight uptick from 25M to 26.8M mid-quarter before settling back to 24.4M.
These metrics provide a snapshot of user engagement and app popularity trends in the European market for Q1 2025. For more detailed insights and data, visit Sensor Tower’s platform.
