Top 5 iOS Apparel Apps in Europe: Q1 2025 Performance

The first quarter of 2025 saw significant activity in the apparel app market on iOS in Europe. Here's a closer look at the performance of the top five apps in this category, based on data from Sensor Tower.

SHEIN - Shopping Online maintained a robust performance in weekly downloads, starting at approximately 253K and peaking at 372K by mid-March. The app's active users also showed a positive trajectory, growing from around 20M at the beginning of the quarter to over 22M by the end.

Zalando – Online fashion experienced a varied trend in downloads, with numbers fluctuating between 116K and 163K. Active users started at about 8M, dipping in February but recovering to 8.2M by the quarter's close.

ZARA saw a decline in downloads early in the quarter, reaching a low of 89K in February, but closed March with an upswing to 125K. Active users decreased from 4.8M to 3.9M throughout the period, with a slight increase towards the end.

H&M had a steady download rate, starting at 127K and concluding the quarter at 101K. Active users showed resilience, beginning at 5.3M, dipping slightly, and then recovering to approximately 5.1M by the end.

Finally, BERSHKA faced a decline in downloads from 94K at the start of the quarter to about 49K by March. Active users decreased overall but ended on a positive note, rising to 1.1M.

For more detailed insights and analysis, visit Sensor Tower's platform.