In the first quarter of 2025, the top apparel applications on iOS in Poland showcased varying performance trends in terms of downloads and active users. This analysis is based on data from Sensor Tower.

SHEIN - Shopping Online saw a significant rise in weekly downloads, beginning at around 10K and climbing to over 20K by the end of March. The app maintained a strong user base with weekly active users starting at 907K and peaking at approximately 1.01M.

Zalando – Online fashion experienced a gradual increase in weekly downloads, starting from 9.3K and reaching up to 17.2K. Active users followed a similar upward trend, growing from about 771K to 932K by the end of the quarter.

HOUSE - go for fashion! had a notable surge in downloads mid-quarter, with numbers jumping from around 5.1K to 19.3K. Weekly active users showed steady growth, increasing from 72.5K to 90.5K.

efootwear.eu online shoe store recorded a sharp rise in downloads in early March, from 5.7K to 25.3K. Active users also saw a significant increase, from 266K to 349K throughout the quarter.

H&M had relatively stable download numbers, fluctuating between 4.9K and 6.9K. The app maintained a consistent active user base, with numbers ranging from 379K to 455K.

For more detailed insights and analysis, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Quarter Summary