Top 5 Beauty Retail Apps on iOS in Australia: Q1 2025

In the first quarter of 2025, Australia's top beauty retail apps on iOS showed varied performance trends, with MECCA - Beauty Shopping, Sephora - Beauty Shopping, Adore Beauty | Shop Beauty Now, Think Dirty – Shop Clean, and Lush Fresh Handmade Cosmetics showcasing distinct patterns in downloads and active user engagement.

MECCA - Beauty Shopping had a notable spike in weekly downloads during mid-January, peaking at around 18K, before stabilizing between 3.7K and 7.8K for the rest of the quarter. Active users hovered consistently above 120K, with minor fluctuations throughout the quarter.

Sephora - Beauty Shopping experienced steady weekly downloads, ranging from 3.4K to 5.4K, with a peak in mid-March. Active users showed a slight increase, starting at 60K and ending the quarter at around 61K.

Adore Beauty | Shop Beauty Now saw varied download numbers, peaking at 2.6K in late February. Active users showed a peak at the same time, reaching over 34K, before stabilizing around 27K towards the end of March.

Think Dirty – Shop Clean maintained a modest revenue stream, peaking at $666 in mid-January. Downloads fluctuated, with a notable increase to 1.2K in late February. Active users peaked at 2.6K in the same period before settling around 1.5K.

Lush Fresh Handmade Cosmetics had lower download numbers, starting at 2.8K and dropping to below 200 by the end of March. Active users reflected a similar trend, decreasing from 3.6K to 545.

These insights are based on data from Sensor Tower, where you can find more detailed analytics on app performance trends.