O Boticário from O Boticário saw fluctuating weekly downloads, peaking at around 57.8K in late March. Active users increased from 548K to 841K over the quarter.

Beleza na Web: Cosméticos by Beleza na Web maintained steady weekly downloads, hovering around 17K, with active users ranging between 222K and 246K.

Época Cosméticos & Perfumaria from Campos Floridos Comercio de Cosmeticos showed a significant spike in downloads to 24.5K in early March. Active users fluctuated, ending the quarter at around 169K.

Natura (Oficial) by Natura had stable downloads, peaking at 14.2K in January. Active user numbers started at 259K, dipping mid-quarter, but recovered to 232K by March end.

SEPHORA: Maquiagem e Perfumes from SEPHORA: Maquiagem e Perfumes experienced a notable rise in downloads, reaching 17K by the end of March. Active users showed a recovery from 173K to 140K over the quarter.

These insights are based on data from Sensor Tower, offering a glimpse into the dynamic beauty retail app market in Brazil. For more detailed analytics, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Retail

Downloads

Quarter Summary