In the first quarter of 2025, the top beauty retail apps on iOS in Poland showed varied performance in terms of downloads and user engagement. This data, provided by Sensor Tower, offers valuable insights into the market dynamics.

Notino: profumi e cosmetici demonstrated a significant rise in downloads, peaking at approximately 18.4K in late February. The app maintained a strong weekly active user base, fluctuating between 104K and 147K throughout the quarter.

SEPHORA - Maquillage, Parfum experienced steady downloads, peaking at 8.5K in early January, and maintained a stable active user count around 170K towards the end of the quarter.

hebe - zdrowie i piękno had consistent download numbers, averaging around 6-7K weekly. Active users showed resilience, with numbers ranging from 381K to 474K during Q1.

Douglas.pl - Perfumeria saw a moderate rise in downloads mid-quarter, reaching a peak of 5.8K in February. Active users showed a slight increase towards the end of March, reaching nearly 98K.

Rituals Home & Body Cosmetics had a notable spike in downloads, with a high of 7.3K in early March. The app's active user base remained relatively stable, ending the quarter with approximately 22K users.

These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Poland. For more detailed analytics and trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Retail

Downloads

Quarter Summary