In the first quarter of 2025, the top consumer finance applications in Brazil on the iOS platform displayed varied performance in terms of downloads and active users. This analysis, based on Sensor Tower data, highlights the trends observed in these leading apps.

CAIXA Tem experienced a notable increase in weekly downloads, peaking at approximately 266K in late February. The app's active users also rose steadily, reaching around 3.9M by the end of March.

The Banco Itaú: Conta, Cartão e + app saw its downloads fluctuate throughout the quarter, with a high of 154K in early February. Active users showed a consistent upward trend, closing the quarter at about 9M.

Nu maintained a stable download rate, starting strong with 108K in the first week of January. Active users remained robust, ending March with over 20M weekly active users.

CAIXA downloads were strong, with a significant peak of 123K in late March. The app's active user base grew steadily, reaching nearly 9M by the end of the quarter.

Finally, Inter - Send Money experienced a steady download rate, peaking at 89K in January. Active users remained consistent, with a slight increase to around 7.6M by March.

For more detailed insights and trends, visit Sensor Tower's platform to explore further data and analytics on these applications.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Quarter Summary