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In the first quarter of 2025, the performance of the top consumer finance applications on the iOS platform in Colombia showcased varied trends. Here's a closer look at the top five apps based on data from Sensor Tower.
Mi Bancolombia saw fluctuating download numbers, starting strong with over 64K in early January, peaking at around 88.5K mid-January, and stabilizing to approximately 60.2K by the end of March. Active users for this app experienced a remarkable upward trend, starting at 42.5K and reaching a peak of 760.8K before slightly declining to 741.9K.
Nequi Colombia maintained a steady download pace throughout the quarter, with a notable increase to 54.6K in early March. Active user numbers showed consistent growth from 346.2K to 401.8K, indicating a stable user base expansion.
Nu experienced a steady download rate, starting at 11.6K and peaking at 17.3K in early February, with a slight decline towards the end of the quarter. Active users increased modestly from 368.8K to 399.2K, showcasing a consistent user engagement.
Davivienda maintained a steady download rate, peaking at 10.4K in late January. The active user base showed a gradual increase from 329.1K to 356.5K by late March, indicating a stable app presence.
Bancolombia Personas experienced a declining trend in downloads, starting at 9.7K and falling to 3.6K by the end of March. Active users showed a significant decline from 423.4K to 163.1K, reflecting a decrease in engagement over the quarter.
For more insights and detailed data, visit Sensor Tower.