2026 State of Mobile is Live!

In the first quarter of 2025, the top consumer finance applications on iOS in Serbia showcased varied performance trends, as reported by Sensor Tower.
BPŠ mBank launched in mid-February and showed an initial spike in weekly downloads, beginning at 52.3K. However, this number gradually decreased, settling at approximately 1.5K by the end of March.
Moja mBanka Raiffeisen experienced a consistent increase in downloads throughout the quarter, starting with 564 and reaching 935 by the end of March.
Yettel Bank saw a moderate rise in downloads, beginning with 437 and peaking at 783 in early March, before slightly fluctuating in subsequent weeks.
OTP m-bank had a steady upward trend in downloads, starting at 343 and reaching a high of 750 by the end of March.
Banca Intesa Mobi also showed a gradual increase, beginning with 436 downloads and ending the quarter with 612.
These insights highlight the dynamic nature of the consumer finance app market in Serbia. For more detailed analytics, visit Sensor Tower.