2026 State of Mobile is Live!

In the first quarter of 2025, the top five fashion games on the iOS platform in Italy demonstrated varied performance metrics in terms of downloads, revenue, and active users. Here's a closer look at each game's journey through the quarter.
Project Makeover from Magic Tavern, Inc. saw weekly revenue peaking at around $18.3K in early January, followed by a gradual decline, ending March with approximately $12.6K. Downloads started strong at 8.9K but tapered off to about 1.3K by the end of the quarter. Active users remained relatively stable, fluctuating between 29.4K and 19.9K.
Covet Fashion: Dress Up Game by Crowdstar LLC experienced a notable spike in revenue, reaching $8.1K in early February, before stabilizing around $4.4K by the end of March. Downloads were consistent, starting at 761 and decreasing to 302. Active users hovered around 5K throughout the quarter.
Pocket Styler: Fashion Stars, developed by Nordcurrent UAB, showed a revenue increase in March, peaking at $2.8K. Downloads fluctuated, with a high of 1.1K in early March, and active users saw a significant drop from 3.2K in January to 680 by the end of March.
Screwscapes from META SLOTS LIMITED had an initial surge in revenue, peaking at $3.2K in late January, but it declined to $427 by the end of March. Downloads followed a similar trend, with a sharp drop to zero by March. However, active users decreased steadily from 19.9K to 12.3K.
Finally, SuitU: Fashion Avatar Dress UP by Libii HK Limited saw revenue fluctuations, peaking at $2.5K in early January and stabilizing around $1.1K by the end of March. Downloads remained low, ranging from 458 to 250, while active users maintained a steady range between 7.3K and 6.5K.
These insights, sourced from Sensor Tower, provide a snapshot of the fashion gaming landscape on iOS in Italy. For further detailed analytics, Sensor Tower offers comprehensive data and trends.