In the first quarter of 2025, the top insurance applications on the iOS platform in Germany demonstrated varied performance metrics, according to data from Sensor Tower.

TK-App from Techniker Krankenkasse showed a strong start with weekly downloads peaking at about 22.4K in mid-January. This was followed by a gradual decline, reaching approximately 14.2K by early March. The app maintained a high number of weekly active users, beginning the quarter with 895K and gradually declining to 444K.

The Meine Allianz app witnessed a steady download trend, starting with 14.8K downloads in late December and settling at around 7.4K by the end of March. Active users initially increased from 93.8K to a peak of 123.5K in January, before fluctuating and ending the quarter at approximately 117K.

My AXA Mobile experienced notable fluctuations in downloads, beginning with 4.9K and reaching a peak of 9.9K in mid-January. The active user base grew steadily, starting at 38.9K and concluding the quarter with a notable rise to 70K.

The HUK Mein Auto app saw a consistent pattern in downloads, with numbers hovering around 6.1K to 6.7K, before a slight dip at the end of March to 4.1K. Its active user base showed an increase from 133K to a high of 186K in March, before ending at 158K.

Finally, the DAK app maintained a steady download rate, starting at 3.4K and ending at 3.2K. Active users remained relatively stable throughout the quarter, fluctuating slightly around the 25K mark.

For more detailed insights into the performance of these applications, Sensor Tower provides comprehensive analytics and trends.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

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