The first quarter of 2025 brought notable trends for lifestyle apps on the iOS platform in Colombia. Here's a closer look at the top five apps and their performance metrics.

Pinterest maintained a strong presence throughout the quarter. Weekly downloads began at around 15K and saw a peak at 18K mid-January before slightly declining to approximately 13K by the end of March. Active users showed a steady increase, starting from 1.7M and reaching a high of 1.8M mid-March.

Tinder Dating App: Date & Chat experienced varying weekly revenue, which initially stood at $26K, then fluctuated before ending the quarter around $22K. Downloads started at 6.7K and gradually decreased to 5.3K. Meanwhile, active users fluctuated slightly, ending the quarter at around 140K.

NGL: ask me anything showed consistent weekly revenue, mostly hovering around $1K, with a slight increase towards the end of the quarter. Downloads began at 6.8K and decreased to 5.7K, while active users showed some fluctuations, peaking at 72K in early March.

yope: only best friends pics witnessed a significant drop in downloads from 27K at the start to about 3.9K, with a brief resurgence to 10K at the end of March. Active users followed a similar trend, starting at 51K and declining to 20K.

Finally, Terpel maintained steady download numbers, averaging around 4.5K weekly, with a peak of 5.6K in late February. Active users consistently increased throughout the quarter, reaching 44K by the end.

These insights, sourced from Sensor Tower, provide a glimpse into the competitive landscape of lifestyle apps in Colombia. For more detailed analytics, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

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Quarter Summary