In the first quarter of 2025, the top personal finance apps on iOS in Brazil showed varied performance trends in terms of downloads, revenue, and active users, according to Sensor Tower data.

Mobills - Budget Planner started the year strong with weekly revenue reaching around $30K in early January before declining to approximately $14.3K by the end of March. Downloads peaked at over 16K in the first week of January but saw a decline, ending the quarter with 11.4K. Active user numbers fluctuated, starting at over 317K and finishing at approximately 258K.

Organizze Budget Planner experienced a revenue peak of about $11.1K in late January, while downloads remained relatively low, peaking at 3.9K at the start of the quarter. Active users showed a positive trend, increasing from 69.7K to 66.1K.

Splitwise saw varied revenue, with highs around $8.1K at the start of the quarter, dipping mid-quarter, and recovering to $5.7K by the end. Downloads were notably high at 23.2K in late December, but dipped significantly, fluctuating around 1K for most of the quarter. Active users decreased from 192K to 126K.

Minhas Economias had a steady revenue trend with small fluctuations, ending the quarter at just under $1K. Downloads were modest, peaking at 1.5K in late February. Active user numbers remained stable, closing at around 73.9K.

Finally, Despezzas: controle financeiro experienced consistent revenue, hovering around $1K throughout the quarter. Downloads were low, with a peak of 1K in late March. Active users increased from 15.5K to nearly 19.6K by the end of March.

These insights showcase the diverse trends in the personal finance app market in Brazil, with varying performance in downloads, revenue, and user engagement. For more detailed insights, you can explore further data on Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

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Quarter Summary