In the first quarter of 2025, the puzzle game category on iOS in New Zealand saw some interesting trends, as reported by Sensor Tower. Here's a breakdown of the performance of the top five puzzle games.

Block Blast！ from Hungry Studio showed a modest increase in weekly revenue, starting at $9 and peaking at $19 by the end of March. Downloads saw a downward trend, beginning the quarter at approximately 11.6K and decreasing to 3.4K. Active users fluctuated, ending the quarter with a rise to around 120.6K.

Color Block Jam by Rollic Games experienced a consistent rise in revenue, reaching about $7K by late March. Downloads and active users both saw notable increases, with downloads peaking at 5.1K and active users reaching 11K in early March before seeing a slight decline.

Bus Escape: Traffic Jam from ABI GLOBAL LTD. maintained steady revenue, hovering around $300 to $460 throughout the quarter. Downloads varied, peaking at 2.5K in late March, while active users peaked at 4.8K before dropping significantly.

Screwdom by Zego Global Pte Ltd saw its revenue rise sharply, reaching over $2K by the end of March. Downloads showed growth from 27 to over 2.3K in early March, while active users expanded from 25 to over 5.3K by the quarter's end.

Cryptogram: Word Brain Puzzle by Joyteractive exhibited stable revenue, averaging around $200. Downloads started strong at 2K but declined to 610 by the end of the quarter. Active users remained steady, averaging around 10K.

These trends reflect the dynamic nature of the mobile gaming market, and further insights can be explored through Sensor Tower's comprehensive data analytics.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

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Quarter Summary