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In the first quarter of 2025, the virtual pet app market on iOS in Australia showcased intriguing trends. Let's delve into the performance of the top five apps, using data from Sensor Tower for a detailed analysis.
My Talking Tom 2 from Outfit7 Limited started the year with a weekly revenue of around $279 and saw fluctuations, peaking at $391 by the end of January. Downloads began at 1.8K, gradually dipping to about 1K by mid-February, before a slight recovery to 1.2K by the end of March. Active users showed a steady decrease from 60K to 52K over the quarter.
My Talking Tom, also from Outfit7 Limited, experienced modest revenue growth, reaching $101 in mid-March. Downloads decreased from 1.6K at the start of the quarter to 1K by the end. Active users generally declined from 22K to 17K.
Applaydu Play & Discover, published by FERRERO TRADING LUX S.A., reported no revenue but maintained stable download numbers, starting at 1.1K and increasing to 1.4K by the end of March. Active users hovered around 5.5K throughout the quarter.
My Cat – Virtual Pet Games from Akita Limited Liability Company saw revenue fluctuate, starting at $1.5K and peaking at $1.8K in early March. Downloads varied, initially at 1.2K, dipping mid-quarter, and then climbing back to 1.2K. Active users showed a notable increase from 1.7K to over 2K by early March.
Lastly, Pet Pal Paw from Pet Inc. had varied revenue, with peaks reaching $211 in early March. Downloads began at 1.7K, dropping to 700 by quarter's end. Active users rose from 3.3K to over 5K in March.
For further insights into these trends, visit Sensor Tower for comprehensive app market analytics.