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In the first quarter of 2025, the top 5 apparel applications on a unified platform in the Czech Republic showcased varied performance trends. Here's a closer look at the weekly downloads and active user metrics for these popular apps, based on data from Sensor Tower.
SHEIN - Shopping Online demonstrated a steady increase in weekly downloads, starting at 8.9K and peaking at 10.4K by the end of March. The app's weekly active users grew consistently from 215K to approximately 236K throughout the quarter.
Zalando – Online fashion experienced a more fluctuating download pattern, beginning with 5.3K and ending at 4.1K. The active user base started at 137K and showed a slight increase to 134K by the quarter's end.
MOHITO - zakupy online saw weekly downloads dip to 2.6K mid-quarter before recovering to 5.4K. Active users remained relatively stable, rising from 60K to 65K by the end of March.
ABOUT YOU Outlet began with 3.5K downloads, increasing to 5.4K before dropping to 3.4K by the end of the quarter. The app's active users fluctuated but ended slightly lower at 122K from an initial 116K.
Finally, H&M exhibited a consistent download rate, starting at 3.4K and closing at 3.1K. Active users decreased from 66K to 58K before rebounding to 58K at the quarter's conclusion.
For more detailed insights, visit Sensor Tower.