State of AI Apps Report 2025 is Live!
AI Insights · Timothy · April 2025
Top 5 Apparel Apps in Europe: Q1 2025 Performance
Explore the performance of the top 5 apparel apps on a unified platform in Europe during Q1 2025, with insights on downloads and active users from Sensor Tower.
In the first quarter of 2025, the top apparel apps in Europe showed varied performance in terms of downloads and active users, according to data from Sensor Tower.
SHEIN - Shopping Online experienced a consistent increase in downloads, peaking at approximately 808K by the end of March. The app maintained a robust user base, with weekly active users rising from 55.8M to 61.5M over the quarter.
Zalando – Online fashion saw a peak in downloads at the beginning of January with 329K, followed by a gradual decline. However, active users showed resilience, increasing from 20M to 21M by the quarter's end.
ZARA had a fluctuating download rate, starting at 341K and ending at 214K. Active users showed a slight decline early in the quarter but stabilized around 7M by March.
H&M began the quarter with 236K downloads, decreasing to 190K by the end. Active users also experienced a dip but rebounded to nearly 10M towards the end of March.
Trendyolmilla showed a diverse trend with downloads peaking at 195K in March. Active users fluctuated, starting at 4.5M and closing the quarter at 4.7M.
These insights highlight the dynamic nature of user engagement and app adoption in the apparel sector across Europe. For more detailed analytics, visit Sensor Tower.
