In the first quarter of 2025, the top apparel applications in Hungary showed varied performance trends on the unified platform, with data provided by Sensor Tower.

SHEIN - Shopping Online saw a consistent growth in weekly downloads, starting at around 10.2K and rising to 13.4K by the end of March. Weekly active users fluctuated, peaking at approximately 1.2M before settling back to 1M.

Zalando – Online fashion experienced a noticeable increase in downloads, reaching 13.3K early in the quarter and maintaining a stable range around 9K to 12K. Active users rose significantly, peaking at 229K by the end of March.

ABOUT YOU Outlet showed a steady increase in downloads from 6.6K to 11.7K. Active users grew from 81K to 131K, indicating a solid user engagement.

myKiK - Magyarország had fluctuating download numbers, peaking at 10.4K in January, with active users slightly decreasing from 281 to 202.

Finally, ABOUT YOU Online Fashion Shop showed a gradual increase in downloads, reaching 6.2K by late March. Active users increased from 218K to 324K, showing strong engagement.

For more detailed insights and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

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