In the first quarter of 2025, the top apparel applications in the United States demonstrated varied performance in terms of downloads and active users, as reported by Sensor Tower.

SHEIN - Shopping Online saw a significant increase in weekly downloads, starting at approximately 430K and reaching over 625K by the end of March. Its active users also grew from around 26.2M to over 26.8M throughout the quarter.

Nike: Shoes, Apparel, Stories experienced a steady download rate, peaking at about 179K in late February. Weekly active users showed a fluctuating pattern, starting at around 3.4M and ending at approximately 3.8M.

GOAT – Sneakers & Apparel maintained a consistent download rate, with numbers hovering around 64K to 67K. Active users slightly decreased from 1.7M to about 1.5M by the end of the quarter.

Fashion Nova: Trendy Shopping showed a modest download trend, with numbers fluctuating between 50K and 60K. The active user base remained relatively stable, starting at 936K and ending at approximately 865K.

lululemon experienced a varied download trend, peaking at about 91K in mid-March. Active users saw a small increase, from 302K at the beginning of the quarter to approximately 250K by the end.

These insights provide a snapshot of the dynamic landscape of apparel apps in the US. For more detailed analysis, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Downloads

Quarter Summary