In the first quarter of 2025, the top beauty retail applications in Brazil showcased varied performance trends on the unified platform. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active user metrics for these leading apps.

O Boticário experienced significant fluctuations in downloads, starting at 117K and peaking at 183K by the end of March. Active users mirrored this trend, increasing from 2.1M to over 3.1M by quarter's end.

Natura (Oficial) showed consistent download growth, reaching a high of 89K in mid-March. Active users saw a slight decline, starting at 1.6M and ending just over 1.4M.

Época Cosméticos & Perfumaria maintained steady downloads, culminating at 62K at the quarter's close. Active users fluctuated, peaking at 720K in mid-March before stabilizing around 626K.

Beleza na Web: Cosméticos had a relatively stable quarter, with downloads hovering around 45K. Active users remained consistent, averaging around 675K throughout the quarter.

Lastly, SEPHORA: Maquiagem e Perfumes saw a significant increase in downloads towards the end of March, reaching 37K. Active user numbers showed a recovery trend, rising from 362K to nearly 291K.

For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025

Retail

Downloads

Quarter Summary